This is MARE Equestrian Sweden AB's privacy policy (can also be referred to as "MARE Equestrian", "MARE", "Us" or "We") With this privacy policy, we account for our work in accordance with the law on GDPR.

We care about your privacy and want you to feel secure that we process your personal data. This GDPR policy applies to the personal data we collect within our operations. This applies to data collected in connection with our products and services or from other interactions with us where a link or other appropriate reference to the incorporation of this policy has been made. The policy is designed to help understand the type of personal data we collect and how we process and use the information. The policy also describes the rights you have and how you can assert them.

What is personal data?

Personal information is information that can indirectly or directly lead to a person alive today. Within the law GDPR, electronic information such as IP numbers, GEO-location, certain meta-data, photographs and registration numbers and more are covered. The law is broad to protect you and your information.

Data quality and retention

MARE takes measures to keep the personal data we hold accurate and up-to-date, and we also take measures to delete outdated or otherwise incorrect or unnecessary personal data. Some of our products and services may allow you to manage your profile and the information in such profile. We encourage you to keep your profile updated to ensure that your personal information is accurate and current. Please remember that for such electronic services where you can manage your profile, it is your responsibility to provide us with the correct information and to update the personal data you have provided us with any changes. We only store your personal data for the period that is necessary for the current purpose or as long as required by applicable laws and regulations.

Sharing of your information

"MARE Equestrian" regarding MARE Equestrian Sweden AB is responsible for personal data. We may collect and share your information within the Group if it is necessary to fulfill our agreement with you or if it is within the correct scope. If we share information about you with third parties, for example our partners such as transport companies, customer service companies, accountants or the like, these are our personal data assistants and where their use of your personal data is regulated in an agreement to protect you. In accordance with this policy, you understand and agree that your personal data collected may be used by and for one or more of MARE's group companies. We do not use the collected information for, in, or to areas other than the one about which the information was originally collected. Thus, we collect information when you are in contact with us and we only use this information within our company and group companies.

Sharing of your information outside the EU/EEA

We share your information with third parties outside the EU/EEA and have ensured that the security level is in line with what the law on GDPR requires. The sharing takes place to programs that we need to provide our service to customers and visitors.

Mergers and acquisitions

If we decide to sell, buy, merge or otherwise reorganize our businesses, in some countries, this may involve us disclosing personal information to potential or actual buyers and their advisors or receiving personal information from sellers and their advisors in connection with such transactions .

When do we process your personal data?

• When you visit our website and when developing the website.
• When you complete a purchase.
• In connection with marketing and advertising.
• In connection with newsletter sending and SMS-based marketing.
• When you contact our customer service.
• When you interact with us on social media and when sharing your posts on social media.
• When you do a product review.
• When you participate in our competitions.
• When developing products and services.
• To comply with accounting and accounting legislation.
• When you are in contact with our company representatives.
• When you are in contact with us in connection with events.

When we handle your personal data, we may ask you for information relating to your person as well as such data that is used to identify you and verify users and their actions, or information that may be necessary to provide the products and services you have requested or to communicate with you. We may also process and use your personal data to ensure the functionality and security of our products and services, as well as to prevent and detect fraud and other misconduct.

We may also collect other information that you provide, such as your consents, preferences and feedback, information about your devices, and other such information that you provide to us. Please note that certain non-identifiable information collected from you may become personally identifiable when you provide us with your personal information. Some of our services may also give you the opportunity to send information about other people, for example if you order a product that you want us to send directly to another recipient.

Legal Basis – Consent

If a consent from you to the processing of personal data, as described in this policy, is mandatory under applicable law, such consent will be obtained by the appropriate mechanism. For example, a checkbox which, if filled, indicates your consent, choice of technical settings for a service or website or other statement or behavior that clearly indicates your acceptance of the treatment depending on the product, website, service or program you use.

Legal basis - Legitimate interest

In some cases, MARE processes your personal data based on our legitimate interest. This means that by weighing up interests, we have concluded that our legitimate interests in the processing of personal data outweigh your interest and your fundamental right not to have your personal data processed.

Data obtained from third parties

In addition to the personal data we receive from you, in accordance with applicable laws, we may receive certain personal data from listing rental companies and other publicly available sources. This may include personal information such as credit information and address updates.

The purpose of the processing

MARE processes your personal data for the purposes described in this policy and/or additional service-specific privacy information. Note that one or more purposes can apply at the same time.

What personal data do we collect and how do we process it? When you visit our website and when developing the website

When you visit our website, we collect information from you such as meta-data, IP number and profile you against the information you have based on your social media. You can usually visit our websites without having to identify yourself. However, we collect certain technical data, by default, by using cookies. See more in the section "Use of cookies and web beacons". We collect data, from the device you use when you use our services, in order to be able to analyze how our website is used and through this improve the website and our products and services, to make them more user-friendly. We also present customized marketing to you based on this analysis.

Personal data processing carried out

To improve our website and our products, we use analysis programs and pixels. You can read more about this in the section "Use of cookies and web beacons". The information collected includes below personal data together with other such technical information that your browser provides us with, or that may be collected in connection with certain products and services. The personal data that is collected is used to optimize the website to give you as a visitor a good user experience.

Personal data processed

• IP address. *
• Access times.
• The website you were linked from.
• Pages you visit.
• Links you use.
• Ads and other content you have shown.
• Information about your devices.
• Location details.
• Demographic information such as age, gender, language preferences.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

We only process your personal data based on your consent. You can withdraw your consent at any time and you can also prevent Google Analytics from using your personal data by downloading and installing the following browser add-on: https://tools.google.com

Storage period

We save your personal data for a period of 26 months when you make a purchase.

Personal data processing carried out

When you make a purchase with us, we collect or request personal information regarding your purchase. This personal data processing is necessary for us to be able to administer your purchase and we need the information to be able to send orders and delivery confirmations, deliver the purchased product and handle payment as well as complaints and warranty matters. We also collect data if you are in contact with our customer service in connection with the purchase.

Personal data processed

• First and last name.
• Address.
• Email address.
• Phone number.
• Payment Information.
• Purchase information, for example which product has been ordered or if the product is to be delivered to a different address.
• Purchase history.
• Order number.
• Membership number.
• IP address. *
• User data for my pages.
• Details of agreement between you and MARE.
• Other information about your purchase.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and we therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

This personal data processing is necessary for us to be able to fulfill our obligations according to the purchase agreement.

Storage period

In case of purchase, we store your data for seven (7) years to comply with accounting law in Sweden.

In connection with marketing and advertising

We may process and use your personal data for marketing purposes by showing you offers and customized marketing that we believe may be of interest to you. Marketing purposes may include us using your personal data for direct and targeted personal marketing or to conduct market research and to communicate our products, services or promotions via our own or third party electronic or other services. Some of our products and services can also be used to market the products and services of third-party companies. However, MARE does not disclose your personal data to these companies for marketing purposes without your prior consent.

Profiling and personalization

We may also process and use your personal data for profiling and personalization for purposes such as targeted marketing and improvement of our products or services. We can also create aggregated and statistical information based on your personal data. Profiling and personalization involves automatic processing of your personal data to evaluate, analyze or predict your personal preferences or interests in order to send marketing messages about products or services that we believe are suitable for you.

Personal data processing carried out

• Adaptation of product recommendations.
• Customized advertising with third-party services: Google, including Google search partners, Facebook, Instagram, Snapchat, Tiktok, Youtube, Pinterest, Bing.
• Customized retargeting advertising with third-party services: Google, including Google search partners, Facebook, Instagram, Snapchat, TikTok, Youtube, Pinterest, Bing.
• Reminder of forgotten digital shopping cart.
• Direct and targeted marketing via e-mail, SMS or social media.

Personal data processed

• First and last name.
• IP address. *
• Address.
• Email address.
• Phone number.
• Demographic information.
• Transaction Data.
• Storage and retrieval of information via cookies.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and we therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

Legitimate interest. The processing is necessary so that we can offer relevant and targeted marketing of our products and services.

Storage period

We save your personal data for a period of 18 months. You can change your settings regarding which marketing you see at any time. You do this with the respective third-party service. You can update your preferences with our third-party providers via the links below.

Google: https://support.google.com

Facebook : https://www.facebook.com/help

Instagram : https://help.instagram.com

Snapchat : https://support.snapchat.com

TikTok : https://support.tiktok.com

YouTube : https://support.google.com/youtube

Pinterest : https://help.pinterest.com

Bing: https://privacy.microsoft.com

In connection with newsletter sending and SMS-based marketing

Personal data processing carried out

When you subscribe to our newsletter, you will receive emails with inspiration, offers and personal recommendations. When you subscribe to our SMS mailing, we will notify you when we have realizations and other offers. We use your purchase and browsing history, as well as information about which products you are interested in, to tailor the offers we send you. In order to improve and develop our newsletters, we also analyze your use of our newsletters and collect data about how you opened the newsletters and which links in the newsletter you clicked on.

Personal data processed

• First and last name.
• Address.
• Email address.
• Phone number.
• Information regarding your use of the newsletter.

Legal basis for the processing of personal data

The processing is necessary so that we can offer you relevant marketing of our products and services. The processing of personal data only takes place with your consent and you can withdraw your consent at any time.

Storage period

You can unsubscribe from our newsletters by following the instructions in the email, normally via an "unsubscribe" link at the bottom of the email. Click the link to unsubscribe or contact the respective brand or group company listed in the email and on their website. If you opt out, we may still send non-marketing emails, such as service messages or business-related information to business customers.

You can also unsubscribe from our SMS-based direct marketing by using the STOP function at the bottom of each SMS or by contacting the respective group company or brand listed on their website or via SMS, as applicable.

When you contact our customer service

Personal data processing carried out

When you contact our customer service, we collect your personal data in order to provide customer service and to be able to identify you as a customer, answer questions and investigate complaints. We also collect information to be able to track your order and handle complaints.

Personal data processed

• First and last name.
• Email address.
• Address.
• Phone number.
• Information about purchases and purchase history.
• Technical data such as language setting and IP address.

Legal basis for the processing of personal data

The processing of personal data is necessary to satisfy your legitimate interest by providing customer service.

Storage period

We save your personal data until you ask us to delete it. For example, when you interact with us in our social media and when sharing your posts on social media

Personal data processing carried out

We communicate with you and we share your posts and photos, which you have tagged us in or which you have sent to us, on our social media.

Personal data processed

Information from your profile and your posts.

Legal basis for the processing of personal data

The processing of personal data takes place with your consent and you can withdraw your consent at any time.

Storage period

Your posts and comments will be visible in our social media until we choose to delete them or until you ask us to remove them.

When you do a product review

Personal data processing carried out

You can voluntarily leave a review in any of our channels.

Personal data processed

• First and last name.
• Email address.
• Information regarding your review.
• Profile on social media.

Legal basis for the processing of personal data

We only publish your review with your consent. You consent by leaving a product review on any of our channels and you can withdraw your consent at any time and ask us to remove the review.

Storage period

Information regarding your review will be visible until we choose to delete it or until you ask us to remove the review.

When you participate in our competitions

Personal data processing carried out

We use your personal data to administer participation in the competition, in accordance with the rules of the specific competition. We may also use the information to identify Contest Entrants and to communicate with Contest Entrants before and after the Contest and to select winners and award prizes.

Personal data processed

• Contact details that you use to participate in the competition. For example, social media profile, first and last name, email address and phone number.
• Information regarding your competition contribution.
• Contact details to be able to contact the winner of the competition and to be able to send the prize to them. For example, first and last name, address and phone number.

Legal basis for the processing of personal data

We process your personal data to satisfy both our and your legitimate interest in being able to participate in our competitions.

Storage period

Information regarding your contest participation will be visible until we choose to delete it or until you ask us to remove the contest entry.

When developing products and services

We may process and use your personal data to develop our products and/or services. However, for the most part, we only use aggregate and statistical information in the development of our products and services and not data that is directly identifiable to you. We may combine personal data collected in connection with your use of a particular MARE product and/or service with other personal data we may have about you, except for personal data collected for another purpose.

To comply with accounting and accounting legislation

Personal data processing carried out

We collect and save personal data for accounting and accounting purposes.

Personal data processed

• First and last name.
• Payment history.
• Information that forms the basis for reporting.

Legal basis for the processing of personal data

The processing of personal data is necessary for us to be able to comply with the obligations we have regarding the accounting and accounting act.

Storage period

Bookkeeping and accounting documents as well as included personal data are saved for a period of seven (7) years according to the current accounting law in Sweden.

Who can we share your personal data with?

Transfer of personal data

We may disclose your personal data to third parties exclusively as stated in this policy or in accordance with mandatory legislation.

Service Providers and Other Authorized Third Party Providers

We may transfer personal data to third parties authorized to process personal data, on behalf of MARE, for the purposes described in this policy, for example for technology, logistics, e-commerce, marketing and other services. Such parties are not permitted to use your personal data for purposes other than those for which your personal data was collected, and we require them to act consistently with applicable laws and this policy and to use security measures to protect your personal data.

Our products or services may also contain links to other companies' websites and other third-party services that have their own privacy policies. We are not responsible for the privacy practices or content of such third-party services, and we therefore recommend that you carefully review the privacy policies of such services.

See below which third-party providers our database and its contents are shared with.

Google : https://policies.google.com/privacy

Facebook : https://facebook.com/policy

Instagram : https://help.instagram.com

YouTube : https://policies.google.com/privacy

Snapchat : https://snap.com/privacy/privacy-policy

Bing : https://privacy.microsoft.com/privacystatement

TikTok : https://www.tiktok.com/legal/privacy-policy

Klarna : https://klarna.com/privacy

International transfers

Our products and services may be provided using resources and servers located in various countries around the world. Therefore, your personal data may be transferred outside the country where you use our services, including to countries outside the European Economic Area (EEA), where the level of protection may not be considered adequate according to the European Commission. In such cases, we take measures to ensure that adequate protection for your personal data is provided as required by applicable laws. For international transfers of your personal data, we generally rely on agreements based on the European Commission's Standard Contractual Clauses.

Other information

We may disclose and otherwise process your personal data in accordance with applicable laws to defend MARE's legitimate interests, for example in civil or criminal proceedings.

Information about minors

MARE endeavors not to collect any information from or engage in transactions with persons who are under the legal age in their respective countries. However, our databases may contain personal data of children due to the fact that it is not always possible to determine the user's age. We reserve the right to block the service from anyone who is or who we suspect is a minor. Our policy is to request that minors not make purchases of or engage in other legal acts about our products and services without the consent of a parent or legal guardian, unless otherwise permitted by applicable law. If you are a minor but have your guardian's consent, you must be able to prove that such consent exists at MARE's request.

Data security

MARE implements appropriate technical and organizational security measures to prevent and minimize risks in connection with the provision and processing of personal data. Such security measures include, where applicable, the use of firewalls, secure server facilities, encryption, implementation of proper access rights management systems and processes, careful selection of processors, training of personnel involved in processing and other necessary measures to provide adequate protection for your personal data against unauthorized use or disclosure. If necessary, we may also keep backup copies and use other such means to prevent accidental damage or destruction of your personal data. If a certain part of a MARE website supports online transactions, we use an industry-standard security measure, such as that available through Secure Sockets Layer (“SSL”), to protect the privacy and security of online transactions.

Use of cookies and web beacons

MARE uses cookies, web beacons (pixel tags) and other tracking technology, on our websites, for the following purposes: web statistics, sales and advertising, user experience and functionality. Through this policy, you acknowledge and consent to the storage of cookies, other local storage technologies, web beacons and other information on your devices and the access to such cookies, local storage technologies, web beacons and information by us and by said parties.

What are cookies?

A cookie is a small text file consisting of numbers and letters that is stored in your browser or on your computer when you visit a website. We use cookies at MARE to improve your experience and our services through increased functionality on the website.

There are two different types of cookies: session cookies and fixed cookies, also called persistent cookies. A session cookie is automatically deleted if you close your browser, and helps the website recognize you while you are active. In this way, among other things, it becomes possible for the website to remember what you have put in your shopping cart when you move between pages, and which messages you have seen, so that you do not have to respond to the same thing several times. Fixed cookies are sent from MARE and are stored for a longer period of time on your hard drive. These enable the website to automatically recognize you the next time you are active on MARE, and make the entire visit easier for you by remembering some of your previous choices and tasks.

You can of course visit MARE without accepting cookies, but we ask you to note that this may negatively affect your experience on the website, as functions that depend on cookies will disappear.

What are web beacons?

Web beacons (pixel tags/web beacons) are typically graphical images that are placed on a website. They are used to count visitors to the website and/or to access certain cookies. Web beacons typically do not collect any information other than what your browser provides to us by default in any Internet communication, and we do not use Web beacons to identify individual users personally. If you turn off cookies, the web beacon will no longer be able to track your specific activity. However, the web beacon may continue to collect information about visits from your IP number, but such information will no longer be personally identifiable.

How can I block the use of cookies?

If you want to disable cookies or if you want to be notified before they are placed, you can indicate this in your browser settings, you will find more information on how to manage cookies here: https://www.aboutcookies.org/ . Please note that we may not be able to provide certain services or you may not be able to view certain parts of the website if you have disabled cookies. More information on how to manage cookies in each browser can be found in the links below.

Google Chrome: https://support.google.com/chrome

Safari (iPhone): https://support.apple.com

Safari (Mac): https://support.apple.com

Mozilla Firefox: https://support.mozilla.org

Samsung Internet (Mobile): https://www.samsung.com

Microsoft Edge: https://support.microsoft.com

Internet Explorer: https://support.microsoft.com

Opera : https://help.opera.com

Your rights

Right to information

With this policy, we provide you with information about how we work in accordance with the law on GDPR.

Right of access

You have the right to request information about and access the personal data we have collected from and about you. You also have the right to request and receive personal data that we have collected, about you, on a standard and machine-readable form.

Right to rectification

You have the right to request that we supplement or correct incomplete or incorrect personal data.

Right to erasure and restriction of processing

You have the right to request that we anonymize or delete incomplete, incorrect, unnecessary or outdated personal data we hold about you. However, we cannot delete such personal data that is necessary to comply with binding legal obligations or if the personal data must be retained under applicable laws.

If you consider your personal data collected by us to be incorrect, you do not want your personal data to be deleted where the processing of your personal data is judged to be unlawful or the personal data is no longer necessary, or if you have objected to the processing and existence of legitimate grounds for processing is still under consideration, you can request restriction of the processing of your personal data. You can also at any time object to your personal data being processed for direct marketing, sending advertising material, profiling or for market research. Where your personal data is processed based on your consent, you have the right to withdraw your consent to such processing at any time.

If you wish to exercise your rights mentioned above, you may, subject to applicable laws, exercise such rights by contacting us via the contact points set out in the marketing materials or below in this policy. In some cases, particularly if you want us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide our services to you. We encourage you to use available profile management tools for the above purposes, as such tools often give you direct access to your personal data and allow you to manage it effectively.

Please note that we may need to identify you and ask for additional information in order to fulfill your above requests. Please also note that applicable law may contain limitations and other provisions that apply to your rights above.

Right to object

You have the right to object to the processing of your personal data. You can object to our processing at any time and we must then explain to you that there are legitimate reasons for our processing.

Right to data portability

You have the right to obtain and use your personal data for use by another data controller, for example moving data between two different social media services. In this case, we are obliged to facilitate such a transfer of personal data.

Complaints to the supervisory authority

If you believe that MARE's processing of your personal data is inconsistent with current data protection laws or that MARE has not sufficiently ensured your rights, you can file a complaint with the local supervisory authority responsible for data protection measures.

Data controller for your personal data and contract descriptions

The data controllers who are responsible for the processing of your personal data are:

MARE Equestrian Sweden AB

Organization number: 559422-2894

Sylvestergatan 6

411 32 Gothenburg

and or,

MARE group company whose website, program, product or service you use. Name and registered address are available during the purchase or registration process.

and/or where applicable,

MARE group companies that use your personal data for direct marketing or similar purposes. Name and registered address are available in the marketing material you received.

Contact details

If you have questions regarding our processing of your personal data or wish to exercise any of your rights under applicable data protection legislation, contact us at info@mareequestrian.com or via our postal address below.

MARE Equestrian Sweden AB

To: Privacy

Sylvestergatan 6

411 32 Gothenburg

Changes to this Privacy Policy

If we change our handling of your personal data, we will update this privacy policy and publish the latest version on our website.